Why you forget the name instantly

Because you never encoded it. You were busy deciding what to say next.

A typical week Mon Practice Tue Session Wed Drill Thu Recall Fri Review
How we work

Attention, images, retrieval

Most forgetting is a failure at the moment of learning. Nothing was stored in a form worth keeping, so no amount of trying harder later brings it back.

Visual methods work because places and pictures are remembered easily. Converting a list into an odd sequence of images along a familiar route is strange for a week and then unremarkable.

Retrieval is what makes it permanent. Testing yourself a day later, badly and from memory, does far more than rereading, which is why every program here is structured around recall rather than review.

Our principles

Three beliefs behind the method

Make it visual

Bland images fade. Strange ones stay.

Retrieve, don't reread

Pulling it out is what builds the memory.

Not medical care

No diagnosis, no treatment, and a referral when that is what's needed.

Shall we start with one method?

Twenty minutes, free, on what you need to remember and how.